Sunday, March 14, 2010
Kool Aid Shakes?
"1/2 PRICE Happy Hour Day & Night! All shakes & drinks weekdays 2-4 PM. And now 2-4 AM!" That's the latest on a page of coupons from Steak 'n Shake, a chain for which I used to have respect. But it goes on to advertise "New! Tropical Punch & Grape Kool-Aid Shakes" Can you think of anything worse than a Kool-Aid Shake? Does that in any way make you want to run to Steak n' Shake and get one?
It's not that I have anything against Kool-Aid. It was a perfectly fine child-drink for me, just like Tang (have you tasted that lately?). But then, we also ate Pixie Sticks, chewed plastic lips and mustaches, and ate the sugar buttons off the strips of paper. We even sold Kool-Aid on the sidewalk on hot days. Kool-Aid stands were the lemonade stands of rural Illinois in the 50s.
Back to shakes . . . isn't a shake made of ice cream and normal flavoring or maybe fruit? How does Kool-Aid, which is basically sugar and water and color, fit into that?
Perhaps worst of all, Steak 'n Shake is supposed to be an expert on real, creamy, hand-made shakes. It says right on their website: "Hand-dipped, real milk, and classic flavors, just like we've done it since 1934." By the way, Steak 'n Shake was founded in Normal, Illinois, just down the highway from my hometown!
In conclusion, a shake is a shake and Kool-Aid is Kool-Aid. You just cannot mix the two and expect people to like it. But if you do, go at 1/2 Price Happy Hour Day & Night!